Praan, the DeepTech company renowned for its cutting-edge filterless air purifier, MK II, proudly announces the official launch of its groundbreaking domestic product – HIVE. A fusion of technology and aesthetics, HIVE is set to redefine home air purification, combining innovative design, resilient construction, and a commitment to democratise access to clean air.
Innovative Design and Resilient Construction
Crafted from aircraft-grade aluminum and available in an elegant Space Grey color, HIVE is not just an air purifier; it’s a statement piece. Praan’s commitment to durability is evident in the robust construction of HIVE, making it a resilient and long-lasting solution for indoor air quality improvement. The device boasts a best-in-class Clean Air Delivery Rate (CADR) and employs H14-HEPA medical-grade filtration to effectively purify particulate matter and VOCs in spaces up to 345 sq ft.
Comprehensive Environmental Monitoring
HIVE goes beyond conventional air purifiers by incorporating dual fans for high-volume air purification and sensors to monitor Particulate Matter, VOCs, Temperature, Humidity, CO2, and Ambient Sound. This comprehensive approach not only addresses indoor air quality but also provides users with real-time insights into their environmental conditions, contributing to human well-being and productivity.
Mission to Democratize Clean Air
Angad Daryani, Founder & CEO at Praan, emphasized the critical gap in household air purifier adoption. He stated, “We introduced HIVE because we recognized a critical gap in the adoption of air purifiers in households. Despite the pressing issue of poor air quality, there’s a lack of understanding among people about the urgency, confusion about which purifier to choose, and Indian households having limited space often leads to the displacement and eventual neglect of floor-placed purifiers, defeating their purpose entirely. HIVE addresses these challenges by seamlessly integrating into the user’s environment. Crafted from premium materials, it serves not just as a purifier but as a statement piece in any room. Impact matters to Praan as a metric of success; it’s beyond sales and revenue.”
Global Impact and Partnerships
With global availability, HIVE ensures universal access to cutting-edge air purification technology. Praan, committed to making a positive impact, partnered with CADFEM to deploy HIVEs in low-income schools in Delhi, improving air quality by 88 per cent. This initiative enabled students to attend classes despite air pollution-related shutdowns. Praan plans to scale this impact to 10,000 low-income students in 2024.
Venture Capital Support and Industry Recognition
Supported by leading venture capitalists, including Social Impact Capital, Aera VC, Better Capital, Avaana Capital, Paradigm Shift Capital, and notable angel investors like Vijay Shekhar Sharma, Nipun Sahni, Ritesh Malik, and more, Praan is bringing its technology and manufacturing competence to domestic households. Praan’s expertise in handling substantial dust loads in industries like steel, cement, elastomer, and FMCG factories, backed by entities such as Microsoft, Ansys, Autodesk, and the Marico Innovation Foundation, positions the company at the forefront of innovation in clean air technologies.
As Praan continues to redefine the landscape of home air purification, HIVE emerges as a beacon of progress, blending cutting-edge technology, aesthetic appeal, and a commitment to positive global impact.